Philosophy and Process

Seresia believe that financial markets are semi efficient. By blending human experiences and fundamental / A.I. / quantitative /technical tools, Seresia attempt to identify investment opportunities through both beta and alpha. 

On the beta side, we believe that global or regional business cycle is the main driver of returns and volatilities for many asset classes (country, sectors & industries, commodities and forex). By using our tool set, we are constantly monitoring useful correlations (i.e. market opportunities) and use fundament judgments to make the most effective investment decisions. In fact, our approach can be labelled as an “Enhanced Smart Beta” portfolio solutions.

On the alpha side, we believe that great business ideas and commercial innovations shall always exist regardless of market and economic conditions. In this regard, investment managers’ experience is of paramount importance, Seresia shall periodically gather, filter and interpret and wrangle big market data and search for rewarding investment stories (e.g. small caps). Currently, we remain convinced that China can still offer some best growth stories simply because of its sheer size and the strong growth in its middle income consumer base.

Risk management is also a strong focus. Our approach is to incorporate all the risk protocols into our beta and alpha processes. This is to ensure that risk is not a backward looking exercise and will be always simultaneously considered when making any investment decisions.

In short, Seresia operates a unique blend of active and passive investing under a structured and scientific platform. 

Senior Management and Investment Partners

Kam Wah Conrad Cheng (SFC CE no: Act 428)

Mr.Cheng is major founder of Seresia, he was appointed Chief Executive Officer of Seresia in 2018. Prior to his appointment at Seresia,  Mr. Cheng has over 28 years of experience in the financial markets. He began his career as an investment actuarial specialist and later became portfolio managers/investment director/CIO for many reputable global and China asset management companies including Schroders, Fidelity, State Street Global Advisors, Lippo Investments and Bosera. Mr. Cheng investment experiences cover many types of strategies and include both retail and institutional products such as multi-assets balanced funds, smart beta exchange traded funds and traditional equity and bond funds. Mr. Cheng was educated in Australasia where he received a Bachelor of Mathematics/ Anthropology. He also completed his postgraduate degrees in Financial Mathematics (Actuarial Science) and Applied Finance and Investments. Currently he is a Fellow of the Securities Institute of Australia.  

Pan Yong Xu (SFC CE no. BFP846) 

Mr. Pan is one of the founders of Seresia. He has gained over fifteen years of experience in China Equities through a number of reputable financial institutions in China and Korea. Currently, Mr. Pan is the SFC Responsible Officer as well as the Portfolio Manager / Head of Investments at Seresia. Between 2010 to 2014, Mr. Pan spent four years at KB Asset Management in Seoul as an assistant Portfolio Manager for the KBAM Greater China & QFII Strategies. He also spent 2 years at Hanwha Securities where he focused on the fundamental research of China Equities. Subsequently in 2014, Mr. Pan joined Bosera International in Hong Kong/Shenzhen where he employed as the Portfolio Manager and Investment Director and provided specialist services to a range of institutional clients in China and S.E.Asia. Mr. Pan received his Master in Accounting from Yonsei University in Korea.

Investment Team


Seresia believe that investment research should be driven by process and not by individuals’ whims. The financial market is an amalgamation of fear, greed, truths, lies, rational and irrational tactics adopted by investors of all competency levels. In dealing with such a dynamic market, Seresia aim to identify and understand the drivers of returns for different time frames (short term, medium to long term). For example, what drive equities long term returns? How returns are correlated to economic / secular / demographic trends? How effective are technical analyses for short term gains & losses?


Seresia investment team combine all the expertise of the team and use a set of fundamental / A.I. / quantitative tools to identify the true drivers of investment return with the highest probabilistic confidence level. We have in place a sophisticated process and inputs from our team include business cycle and market correlation analysis, factor return model, fundamental analysis, technical and algorithmic trading strategies.